Abstract . In This Rhetorical Analysis, The Value Of...

Abstract In this rhetorical analysis, the value of uniqueness and the use of flavors are expressed in an ad by Dr. Pepper, a well-known and popular company. These values are found within the appeals of logos, pathos, and ethos.It also states the history of how this soft drink was created, the creator, and the year it was created. Logos is expressed when the brand states that it contains 23 flavors and also includes an image of a bottle with the number 23 as well with other phrases. Pathos is used in the ad when the company states that no other drink has these flavors, which means the drink is unique, targeting the audience and persuading them to be special and different. Lastly, ethos is used by us knowing the history behind the 23†¦show more content†¦Next was pathos, which appeals to the emotions or what people are feeling. It connects with the audience by showing or interpreting something the audience relates to or shows interest in. Lastly, ethos is to what extent the audience tr usts an author by relying on their word and reputation. The author’s credentials support what they are trying to convey or the message they are trying to send to the audience about an ad or announcement. Historical Context Created, manufactured, and sold as a unique flavor, Dr. Pepper is the oldest in soft drinks in American history. Charles Alderton, the creator of Dr. Pepper, invented his own beverage flavor in the small city of Waco, Texas in the year of 1885. His greatest invention came from the idea of the smell of the different kind of fruit syrups, and the smell of the drug store he worked in. After giving a sample test of his new drink to the owner of the drug store, and him liking the taste of it, Alderton gave his invention a greater opportunity to expand by offering it at the soda fountain. According to Dr. Pepper Museum (2016) His creation of this soft drink was exceptional, like no other drink, making other soda fountain operators ask for it too. It came to the point where there was high demand of the product that Alderton and Morrison could not produce enough for others to purchase. The product was so good that it started to be recognized. Alderton had no interest in making his own invention a product in the market, so heShow MoreRelatedCultural Value Of Food As Representing Advertisements For Dr. Pepper1435 Words   |  6 PagesCultural Value of Food as Represented in Advertisements for Dr. Pepper Yulisa Garcia, Vanessa Rodriguez, Erika Garcia Texas AM International University Abstract In this rhetorical analysis, the value of uniqueness and the use of flavors are expressed in an ad by Dr. Pepper, a well-known and popular company. 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